THE OPERATING SYSTEM
BEHIND EVERY ACQUISITION.
HawkEye installs the CRM, data, AI, and automation that investors and their portfolio companies need to grow revenue, see the numbers, and build enterprise value from day one of ownership.
The Problem
YOU DIDN'T BUY A
BUSINESS TO RUN IT ON
STICKY NOTES.
Most lower middle market companies run on the founder's memory, a whiteboard, and a website from 2014. Then the founder steps back, and the revenue engine goes with him. You can't scale what you can't see.
Revenue lives in one person's head
Customer history, pricing, and relationships walk out the door at transition.
No source attribution
You're spending on marketing and can't tell which dollar produced which job.
Reporting is a monthly fire drill
Numbers arrive late, in spreadsheets, and nobody trusts them.
How We Build
From day-one chaos to a scalable operating system.
We audit what you bought, design the system it needs, and install it without slowing down the business.
Map every lead source, tool, workflow, and revenue leak in the first two weeks.
Design the CRM, pipeline, data model, and reporting the sponsor and operator both need.
Migrate data, connect phones, email, invoicing, and ads into one system of record.
Deploy LEXI and workflows so follow-up, booking, and billing happen without people chasing them.
Hand off SOPs, train the team, and give leadership a live dashboard they actually use.
Map every lead source, tool, workflow, and revenue leak in the first two weeks.
Design the CRM, pipeline, data model, and reporting the sponsor and operator both need.
Migrate data, connect phones, email, invoicing, and ads into one system of record.
Deploy LEXI and workflows so follow-up, booking, and billing happen without people chasing them.
Hand off SOPs, train the team, and give leadership a live dashboard they actually use.
LEXI AI
Meet LEXI. AI that does the work, not the demo.
LEXI is HawkEye's AI layer, installed inside your business with human oversight, your data, and your brand.
AI Receptionist
Answers every call 24/7, qualifies the lead, and books the job.
Conversational AI
Handles web chat, SMS, and social DMs in seconds, not hours.
AI Websites & Funnels
High-converting sites and landing pages built and optimized with AI.
AI Social Media
Consistent, on-brand content created and scheduled without a marketing hire.
AI Invoicing & Collections
Invoices generated from completed work, with automated payment follow-up.
AI Workflow Automation
Follow-ups, handoffs, and reminders that run themselves.
AI Reviews & Reputation
Requests reviews after every job and responds on-brand.
AI Reporting & Insights
Ask your business a question in plain English and get the number.
Human oversight. Your data. Your brand. AI that earns its keep.
Core Services
Five disciplines. One operating system.
Every engagement is built to compound. Each discipline makes the next one more valuable.
Revenue Architecture & Systems Design
We design how leads, sales, delivery, and billing flow through the business.
CRM, Data & Source Attribution
One system of record. Every lead tracked from first touch to paid invoice, so you know exactly what produces revenue.
LEXI AI & Automation
AI receptionist, conversational AI, invoicing, and workflows deployed inside your operations.
Operations, SOPs & Enablement
Documented processes and trained teams so the business runs without the founder in every decision.
Digital Growth Infrastructure
Websites, funnels, paid ads, SEO, and reputation built to generate demand you can measure.
Investors & Portfolio Companies
BUILD THE COMPANY
AFTER YOU BUY THE COMPANY.
Closing the deal is the starting line. HawkEye gives sponsors and operators the infrastructure to execute the value creation plan, not just write it.
For Investors & Sponsors
Independent sponsors, family offices, search funders, PE firms, and acquisitive entrepreneurs.
- Institutional-grade website and brand that earns trust with sellers, lenders, and capital partners
- Deal sourcing CRM and owner outreach systems for proprietary deal flow
- One playbook to deploy across every acquisition
For Portfolio Companies
The operating companies investors own and operate.
- 100-day revenue infrastructure build
- CRM, attribution, and LEXI installed and live
- Reporting the operator runs on and the sponsor can see
Post-Close Install
Stand up the stack in the first 100 days.
Add-On Integration
Fold new acquisitions into one system.
Founder Transition
Capture revenue before it walks out the door.
Exit Readiness
Clean, source-attributed data for diligence.
The 100-Day Build
Your value creation plan, installed in 100 days.
A fixed-scope, fixed-timeline build for newly acquired or growth-stage companies. Everything below, delivered and live.
Days 1-14
Revenue leak audit, tech stack map, and data capture.
Days 15-45
CRM and pipeline built, data migrated, phones and email connected.
Days 46-75
Source attribution live, LEXI deployed, automations running.
Days 76-100
SOPs documented, team trained, leadership dashboard handed off.
After day 100, HawkEye stays on as your managed operating layer, so the system keeps improving instead of decaying.
Book a Strategy Call→The Front Door Audit
Can your customers actually do business with you?
We try to buy from you. Then we show you everywhere we got stuck.
Companies spend thousands, sometimes hundreds of thousands, on ads and AI while customers hit dead phone numbers, broken forms, and links that go nowhere. Every one of those is revenue walking out the door. Before you spend another dollar on growth, find out what's leaking.
What we test
- Calling your business, during and after hours
- Every form, button, link, and chat on your website
- Where your ads actually send people
- How fast and how well you follow up
- Confirmations, emails, and texts your system sends
- Whether you can track where your leads come from
What you get
- Personal video walkthrough of your customer experience, recorded by Ryan
- One-page Front Door Scorecard with every leak, ranked by revenue impact
- Exactly how to fix each one
- 30-minute debrief call with Ryan
- Delivered within 5 business days
$997. Fully credited toward the 100-Day Build if you move forward within 30 days.
If we don't find at least 5 revenue leaks, you get a full refund.
Platforms · Roll-Ups · HoldCos
One playbook. Every portfolio company.
Buy-and-build strategies break when every add-on runs its own tools. HawkEye standardizes the stack across the platform while each company keeps its own data, brand, and team.
HoldCo
Deploy in days, not months
Roll the full stack to each new acquisition in days, not months.
Roll-up reporting
The sponsor sees every company in one view, with consistent numbers.
Shared systems, separate identity
Shared SOPs and automations, separate data and branding per company.
Exit-ready data
Clean, source-attributed revenue data ready for diligence at exit.
Founder
Ryan Lamothe
Ryan has sat on both sides of the table. He built and sold a vertical marketing company to a PE-backed platform, and today he sources and structures lower middle market acquisitions as an independent sponsor.
A Marine Corps veteran, he builds the systems he would want in his own portfolio: simple, measurable, and built to survive the founder stepping back.
WHAT OPERATORS SAY ABOUT THE WORK.
Real reviews from founders, operators, and organizations we've built systems for.
STOP BUYING TOOLS.
START BUILDING ENTERPRISE VALUE.
Tell us what you own or what you're buying. We'll show you where the revenue is leaking and what it takes to fix it.
Built for lower middle market investors, operators, and their portfolio companies.